![]() They are located on a dark background and look like cuts in vertical rectangles. In the upper left corner is a double icon – two letters, “D,” placed mirror to each other. Each of its elements reminds one of the surname, technology, or historical fact. 1995 – 2007įrom the beginning, the brand’s logo was multi-structured and ambiguous. This audio encoding standard achieves cinematic sound. It was developed by the American company Dolby Laboratories, Inc., and is often used for recording and playback of sound in cinema, television broadcasts, and video games. But it is nothing like the modern version of “Double D,” which was practically invented from scratch by designers.ĭolby Digital is an audio compression format that allows reducing the file size while maintaining high sound quality. Around the same time (in 1967), its original logo appeared. He founded the specialized company Dolby Labs in 1965. The emblem features the name of the audio technology, which bears the name of its creator, inventor, and engineer, Ray Milton Dolby. The owning company registered it along with the trademark to emphasize the identity of the corporate style. The Dolby Digital trademark is known worldwide, as it often appears at the beginning of feature films, video games, and television programs. ![]()
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